Labubu craze: electronic components support the "face" and "inside" of the trendy gaming industry

Recently, Labubu, a trendy IP under Pop Mart, has sparked a frenzy of buying worldwide. Los Angeles consumers queued up early in the morning to buy, even though tariffs led to a 30% increase in prices, their enthusiasm remained undiminished; London store forced to suspend sales due to rush buying conflicts; The domestic online and offline platforms were sold out immediately, and the second-hand market prices skyrocketed - the original price of 594 yuan for a whole blind box rose to 1800 yuan, rare co branded items were resold for thousands of yuan, and the world's only mint colored Labubu was sold for a sky high price of 1.08 million yuan at an auction.

Source: Internet

Behind this phenomenon level buying frenzy is not only the disruptive effect of trendy culture, but also the key support of China's strong supply chain, especially electronic components. As the core production base of Bubble Mart, Dongguan contributes over 70% of Labubu's global production capacity. On the automated production line in Dongguan, industrial sensors and intelligent control systems form a precise collaborative network - when the injection molding machine operates around the clock, the pressure sensor monitors the injection pressure in real-time with a precision of 0.02 millimeters, and the temperature sensor accurately controls the melting state of PVC material, ensuring that plush toys are fully filled and have no burrs on the edges; The servo motor drive system achieves precise mold opening and closing through nanoscale control, while the PLC intelligent controller dynamically adjusts parameters such as injection speed and holding time based on sensor data, strictly controlling the complex structural errors of Labubu dolls such as pointed ears and fangs within the range of human hair diameter. Data shows that the sales of Labubu series will exceed 3 billion units in 2024, of which 90% rely on automated production lines. If fully assembled manually, the demand for labor alone will increase by 100000 people. The manufacturing revolution of this trendy toy industry reveals that these seemingly simple trendy toys are actually the result of the integration of electronic components and high-precision manufacturing.

However, Labubu's explosive popularity has also given rise to piracy chaos. To combat counterfeit products and protect consumer and brand rights, electronic components play a key role in the field of anti-counterfeiting. RFID chips are embedded in product packaging, storing full chain information including production batch, factory time, and sales channels, enabling staff to quickly conduct batch verification through professional readers and accurately intercept pirated products entering the market. At the same time, QR code recognition technology provides consumers with a convenient traceability channel. Scanning the code can directly access the official anti-counterfeiting page to obtain detailed information, effectively enhancing the trust of genuine products and maintaining brand value. In addition, the factory adopts a machine vision inspection system that utilizes high-resolution cameras and image recognition algorithms to accurately inspect the appearance of dolls before leaving the factory, ensuring the consistency of genuine product quality. The comprehensive application of these electronic anti-counterfeiting technologies not only effectively curb piracy and promote the growth of genuine sales, but also provide consumers with confidence guarantees and build a strong anti-counterfeiting moat for the healthy development of the trendy toy industry.

The rush to buy Labubu is not only a display of the charm of trendy culture, but also a manifestation of the achievements of electronic components empowering precision manufacturing. From the high efficiency and precision of automated production lines to the reliable guarantee of anti-counterfeiting technology, electronic components have become an indispensable cornerstone of the trendy toy industry. With the continuous advancement of technology, it will continue to inject innovative vitality into the industry, promote sustainable development, and bring more high-quality creative products to consumers.